Hosting an Open House is an excellent way to showcase a property to a large group of potential buyers and tenants. It allows them to experience the space firsthand and interact with the real estate agent or seller. Here's a step-by-step guide to setting up and organizing a successful open house scheduled through the Real Estate Database (RED):

• Select a property (code) among your listings that is in good condition, perfectly priced, well-located, and likely to attract interest.
• If possible, prioritize properties with unique features such as spacious gardens, security, or proximity to key amenities.
• Choose a property where the landlord is likely to be very cooperative and willing to help or invest in the promition if possible.

• Weekends (Saturday and Sunday) are ideal for open houses since most people are free, other days are also okay if that when you are available.
• Late mornings to early afternoons work best, set the best time for your convenience.
• Avoid scheduling during public holidays or major national events to avoid event clashes on the side of attendees.
• The event is expected to last for only one hour from the start time. Keep it short and precise. Start with the tour then end with question time.

• If the property is occupied, inform the tenants or owner in advance.
• Ensure they agree to have visitors walk through the space.

• Schedule the open house on the Real Estate Database (RED), and it will be promoted on RED itself, as well as on other related real estate apps, websites, and platforms.
• Share the event flyer on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
• Use WhatsApp to send direct invites to potential buyers and real estate groups.
• The property will be emailed to all previous online visitors to notify them that an open house has been scheduled, reigniting their interest and encouraging attendance.
• The property will be added to an exclusive list of open house schedules to ensure quick access and enhanced visibility.
• The property will be marked with open house labels and icons to enhance visibility and facilitate bookings.

• Print and distribute flyers and posters in the neighborhood.
• Place directional signs and banners near major roads leading to the property.
• Place an open house sign at the property's gate, clearly displaying the scheduled date.

• Inform other real estate agents and brokers who might have clients interested in similar properties.
• Work with mortgage brokers who can advise potential buyers on financing options.

3. Preparing the Property for the Open House.

• Deep clean the house, ensuring all rooms are spotless.
• Arrange furniture neatly to maximize space.
• Add simple decorations like flowers, paintings, or light curtains for an inviting atmosphere.

• Ensure water, electricity, and security systems are functional.
• Fix minor repairs like leaky taps, broken door handles, or flickering lights.

• Prepare property brochures with details on price, size, amenities, and financing options.
• Include a business card for easy follow-up.
• NB: Since the property is already listed online, the information pack can simply be a QR code placed at the entrance, allowing visitors to scan and access all the property details. Alternatively, it can be a printout of the property's details page, helping to reduce costs.

• Be at the property at least one hour early to organize everything.
• Open windows for fresh air and good lighting.
• Play soft background music to create a relaxed atmosphere.

• Greet every guest professionally and offer a brief overview of the property.
• Allow them to explore freely while being available for any questions.
• NB: It may be easier or simpler to provide a guided tour for all attendees; however, the problem is that they may all arrive at different times. Therefore, you may need to have sub-agents to assist with the one-on-one tours.

• Have a sign-in sheet or digital form for visitors to leave their name, phone number, and email, or have a box for business cards.
• Offer a small incentive (e.g., free consultation or property updates or mortgage advisory) to encourage sign-ups.

• Point out the best aspects of the property, such as spacious rooms, security, proximity to schools, or investment potential.
• If it's a gated community, emphasize shared amenities like a swimming pool, gym, or children's play area.

• Call or send a WhatsApp message to attendees thanking them for visiting.
• Offer additional property details and schedule private showings for serious buyers.
• For potential buyers who were not interested in or impressed by the house that was showcased, offer them alternative listings or details about upcoming open house events.

• Ask visitors what they liked and what could be improved.
• Use this information to refine future open houses.

• If the property is still available, keep promoting it online and through word-of-mouth.

• Have a professional photographer take high-quality pictures before the event.
• Offer refreshments like bottled water, juice, or light snacks.
• If targeting high-end buyers, consider offering virtual tours or live streaming.
• Work with a real estate lawyer to answer any legal or title-related questions.

The main goal of the open houses scheduled by RED is to allow agents to host as many events as possible. Therefore, all costs should be kept to a minimum to reduce the financial burden, unless the landlord is willing to invest in the event.

By following these steps, you can host an open house that attracts serious buyers and maximizes property visibility.