If a picture is worth a thousand words, how much more powerful is a video when you're trying to sell a home? Imagine this: you're scrolling through a property listing and instead of just static photos, you get a smooth, cinematic walkthrough, spacious rooms, ambient lighting, and a guided explanation of the features.

You're not just seeing the home, you're feeling it. That's the power of video. And yes, the Real Estate Database (RED) fully supports it. So why aren't more agents using video to stand out?

Let's break it down.

The Real Estate Database (RED) is more than just a listing portal. It's an intelligent property marketing machine built to help agents like you capture attention and convert browsers into buyers. One way it does this is by allowing agents to attach videos to listings. Videos are the secret weapon of top agents on RED, thanks to a built-in Video Code field that makes embedding YouTube videos quick and easy.

All you need is to embed the YouTube video (not the full link). It's simple. It's powerful. And it's surprisingly underused.

When Moses listed a four-bedroom townhouse in Kira last year, photos couldn't capture the cozy layout and open-plan kitchen well enough. He created a short video walkthrough using my phone, added a quick voiceover describing the key features, uploaded it to YouTube, and embedded it into the RED listing.

The result? The listing had 4 times more views than similar listings in the area. And guess what, it sold in under one month. Why? Because video builds trust. It shows the space in motion. Buyers can better imagine their furniture, their family, their lives there.

Beyond standard videos, RED has a separate Virtual Tours field for 360° interactive experiences or external virtual tour links. This is perfect if you're working with furnished showrooms, Airbnb units, or properties aimed at the diaspora market.

If you're building your own real estate website or blog and want to embed a YouTube video, here's how:

1. Go to the YouTube video you want to embed.

2. Click on Share below the video.

3. Select Embed from the sharing options.

4. Copy the <iframe> code provided.

5. Paste that code into the Video Code text box under SECTION G on the upload form of your listings admin account.

For example:

<iframe width="560" height="315" src="https://www.youtube.com/embed/abcd1234" frameborder="0" allowfullscreen></iframe>

This is displayed on the property details page to give your listings an extra layer of professionalism.

• What's stopping you from turning your listings into mini-movies?

• Do your current photos really capture the lifestyle your buyer is dreaming of?

• If your competitors start using video and you don't, what does that mean for your closing rate?

The agents who dominate RED aren't always the ones with the most listings. They're the ones who market smarter. And in today's fast-moving digital world, video is no longer optional, it's essential. So the next time you post a property on RED, ask yourself: Will a video get me closer to the sale? Most of the time, the answer is yes.